How to use persuasion to engage integrative medicine customers
June 8, 2017
by Glenn SabinWhen it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.Whether you are creating a talk, essay, or website content, Aristotle’s signature approach remains authentic and powerfully effective, even some 2,000 years later. Aristotle’s rhetorical savvy focused on Ethos, Pathos, and Logos. To further clarify: persuasion, within this realm, is linked to highly principled conduct.Let’s examine each mode and apply it to your integrative or functional medicine practice, business, or organization.
EthosThe ethos of your company, organization, or personal brand is characterized by:
PathosPathos appeals to the sense of:
LogosLogos appeals to the sense of: