Marketing can be a controversial subject in the integrative healthcare community. Inherently, practitioners may bristle at the very notion that practicing integrative medicine requires a marketing strategy, seeing integrative practice as more of a clinical and spiritual endeavor. Some may think that clinical excellence alone is sufficient, or they will figure out their path as they go along.
Many are hesitant to engage in marketing, as we do not want to dilute our image of skillful clinicians by being mislabeled as a salesperson. The reality is that any type of medical practice has to be sustainable, scalable, and financially responsible. If you observe the way the most successful practices market their services, you’ll see why they are succeeding in their practice efforts.
Integrative Practitioner is pleased to bring you The Marketing Workbook for Integrative Healthcare Practitioners, a comprehensive digital resource where we outline the basic concepts of marketing and advertising for your patient practice. We offer five guided marketing plans for different types of practices and walk you through the steps to create the most effective marketing strategy for your integrative services.
Included in this book:
- Marketing integrative services
- Advertising concepts
- Secrets for practice marketing success
- Developing a marketing plan
- Addressing budget concerns
- Checklists, tools, and industry terms defined
- Sample marketing strategies with fillable worksheets
This guide is a great resource for any practitioner in the integrative healthcare community.
Available as a PDF download only. All sales final/non-refundable.
Questions? Contact IPEditor@divcom.com.