Business of Integrative Medicine; Update from Roger Jahnke, OMD: Advancing the understanding, science and adoption of Qigong and Tai chi; Years After: “Design Principles for Healthcare Renewal” Resonate for Integrative Medicine’s Future
An early leader in integrative health is author, consultant, organizer and teacher Roger Jahnke, OMD. Jahnke has a list of organizations with which he as consulted over the past 15 years that is as long as your arm. He contacted me recently on what was being done, if anything, with the Design Principles for Healthcare Renewal. He and I were involved in developing these in 2001.
The contact provided a chance to catch up with Jahnke. The co-founder and past chair of the National Qigong association recently keynoted Mindbody Week in Washington, DC with Herbert Benson, MD. A year ago, Jahnke was lead author for A Comprehensive Review of Qigong and Tai Chi published in the influential American Journal of Health Promotion. With that foundation, the author of The Healer Within and other books is presently involved in training staff at the Veteran’s Administration on the values of Qigong and Tai chi. Jahnke and his group also recently completed a Phase 1 SBIR trial with NIH National Center for Complementary and Alternative Medicine. He reports “excellent results.” They are preparing a Phase 2 submission. Meantime, his own Institute for Integral Qigong and Tai Chi Jahnke has surpassed 1000 in the total number of “teachers and practice leaders” trained.
Comment: The challenges in finding business models for integrative medicine have swallowed many a sailor. That Jahnke has persevered is testament to the broad set of skills and abilities he brings to diverse integrative health stakeholders. Jahnke has one of the more interesting resumes of survivors. He wrote: “I remain inspired by the ‘principles’, when do you think you will resurrect? Would be honored to participate.” Below is a minor resurrection. It’s timely, for reasons I note.
Recently long-time integrative health author, system-consultant and pioneer Roger Jahnke, OMD urged me to “resurrect” a document from the early years of integrative health that we called the Design Principles for Healthcare Renewal. I realized on considering this that it is almost exactly a decade since these were well-received in October 2001 as a clarifying document by the members of the White House Commission on Complementary and Alternative Medicine Policy. Jahnke’s request also resonated with a presentation at the Bravewell Integrative Medicine in Action event November 10, 2011. There Allina CEO Ken Paulus (see above) suggested that the US might finally be on the verge of an economic incentive structure to support a “thriving industry of health creation” (Principle #9). Those 10 principles, borne out of a Task Force on Principles from the 2000 Integrative Medicine Industry Leadership Summit are reprinted in this article.
Comment: Do these have useful resonance for you? I view 3 sections as particularly potent, yet under-expressed in the evolution of integrative medicine since 2001. These are the concepts of the “hierarchy of treatment” (#4), the respect for the “fullness of diverse health care systems” (#5) and then, the principle that stimulated this re-publication, the need to stimulate development of a “thriving industry of health creation” (#9). The Obama-Pelosi health reform appears to be a boost to the latter. Is there yet more value in “resurrecting” these principles further?