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Marketing Workbook for Integrative Healthcare Professionals

Marketing can be a controversial subject in the integrative healthcare community. Inherently, practitioners may bristle at the very notion that practicing integrative medicine requires a marketing strategy, seeing integrative practice as more of a clinical and spiritual endeavor.

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Nutrition is the backbone of integrative medicine. A patient’s diet can affect not only weight and body composition but, as a growing body of research shows, it can play a tremendous role in chronic disease prevention and treatment. However, most physicians receive very little nutrition instruction in the classroom or during residency.

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Presented by: Valter Longo, PhD

Decades of genetic and nutrition studies by my laboratory and others have resulted in the identification and understanding of strategies to activate high protection, repair and regeneration systems able to prevent but also treat diseases. We now know that certain genetic mutations are effective in greatly reducing cancer and diabetes rates in mice and humans. Chronic dietary restriction is also able to prevent major diseases in monkeys and has strong effects on disease risk factors in humans, but it also has detrimental effects on lean body mass, and potentially on immunity and wound healing.

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Gastrointestinal health issues can be a sensitive topic for many patients. Whether moderate symptoms or more serious conditions like small intestinal bacterial overgrowth (SIBO), working with patients to improve their symptoms requires a comprehensive but compassionate approach.

In this case report, we review a patient struggling with her gastrointestinal health and resulting significant unintentional weight loss. Featuring expert perspectives from Mary Purdy, MS, RDN, Melanie Dorion, AGNP, and Robert Silverman, DC, the authors walk the reader through gut microbiome-based protocols, addressing nutrition, supplementation, and overall lifestyle.

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Presented by: James Gordon, MD

Traumatic and stressful events affect our emotional and physical health, social functioning, and overall wellbeing. This discussion is designed to give participants evidence-based practical tools for preventing and managing life’s inevitable stresses, building resilience, and self-awareness. The approach utilized is practical, accessible, and evidence-based, and can transform even the most devastating trauma into an opportunity for discovering personal meaning and purpose.

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The incidence of virtually all neurodegenerative diseases has been increasing relentlessly the past half century. While numerous causes, such as obesity and diabetes, have been proposed as the causes, the substantial role of environmental toxicants has been seriously under-recognized.

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The spectacular role of the human microbiome in preventing post-prandial or metabolic endotoxemia, the number one cause of mortality worldwide.

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How to Boost Mitochondrial Function and the Benefits

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Do you love what you do, but wish you were busier with patients? Is your practice busy, but you're not sure how to grow?

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Sugar on Fire: A Functional Medicine Approach to Reversing Diabetes/Cardiometabolic Syndrome

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