 J. Alexander Bralley, PhD
Chief Executive Officer, Metametrix Clinical Laboratory Dr. Bralley received his doctorate in Medical Sciences from the University of Florida
College of Medicine in 1980. As founder of Metametrix (1984), he has been instrumental
in developing nutritional/metabolic analyses and application guidelines for 20 years.
He is a member of several professional organizations for nutrition and laboratory
science and sits on the editorial review boards for Alternative Medicine Review and Integrative Medicine - A Clinician's Journal. In conjunction with Dr. Richard Lord
he wrote the landmark book, Laboratory Evaluations in Molecular Medicine now
in its second edition as Laboratory Evaluations for Integrative and Functional
Medicine. With many publications and presentations relating to Integrative and
Functional Medicine, he is a sought after lecturer. He has served on the executive
board for the Clinical Nutrition Certification Board and on the certification exam
review board for International and American Association for Clinical Nutrition. He
is also a clinical laboratory director licensed by state and federal laboratory agencies.
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Kyle Bliffert EVP of Sales & Marketing for Pure Encapsulations
Currently the EVP of Sales & Marketing for Pure Encapsulations Inc. Kyle has over 15 years
experience in the nutritional supplement arena as a sales professional. Kyle’s has extensive
experience in sales, sales management, marketing, business planning, and operations
management. Before joining Pure Encapsulations Inc., Kyle held the National Sales Manager position for Professional and International Markets with Nordic Naturals. Prior to this, Kyle was Director of Sales & Marketing and minority partner with Metabolic Maintenance Products,
a supplement manufacturing company focused on the physician-exclusive marketplace.
Susan F. Carlson
Vice President, Carlson Laboratories
Susan Carlson, Vice President of Carlson Laboratories, is a Registered Pharmacist
in the State of Illinois and a licensed Nutritional Counselor in the State of Florida.
She received her Bachelor of Science from Purdue University in 1962. She has been
actively involved in serving the natural supplement industry, serving on the Board
of Directors for the Mid American HealthOrganization and was the recipient of
the National Nutritional Food Association’s Crusader Award in 2001 honoring
her service and commitment.
John R. Carlson
President, Carlson Laboratories
John Carlson, President of Carlson Laboratories, received his Bachelor of Science
in Civil Engineering from the Illinois Institute of Technology in 1956. He is a registered
Professional Engineer in the State of Illinois. Dedicated to the natural supplement
industry, he has been an active member of many industry organizations, including
the American Academy of Anti-Aging Medicine, National Nutritional Food Association,
National Institute of Nutritional Education, Mid American Health Organization and
a founding member of “Citizens for Health”. The industry has recognized his service
on many occassions, and he is the recipient of the National Nutritional Food Association’s
Crusader Award in 2001 and received the first Board of Directors Award in 1985 from the National Institute of Nutritional Education.
Robb Howard
CEO, TIDhealth
Robb Howard oversees the daily operations of Terrace International Distributors, Inc.
(TIDhealth). Raised in Australia in the family business that manufactured vitamins,
herbals and supplements for the health industry, Robb has over 35 years of proven
experience in all facets of the Integrative Healthcare Industry. He attended the NSW College of Natural Therapies studying Herbalism, Nutrition & Iridology then went on
to study Business at the Marketing Council of Australia.
Ted Hull
President and CEO, Genova Diagnostics
Ted Hull is the president and chief executive officer of Genova Diagnostics.
For over 20 years, Genova Diagnostics has been a leader in applying laboratory
science to the diagnosis and treatment of chronic illness and in promoting wellness
and optimal health. Genova Diagnostics has been an innovator in test panel and
report design, and in using educational marketing to build its brand and business.
Mr. Hull has 15 years of experience in the clinical laboratory industry, including
seven years with Quest Diagnostics and Nichols Institute. He has held a variety
of leadership positions in finance, operations and business development and is a
graduate of The Wharton School of the University of Pennsylvania.
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Douglas MacKay, ND
Research Advisor, Nordic Naturals, Inc.
Douglas MacKay, ND is a licensed Naturopathic Doctor who iscommitted to
the advancement of natural and preventive medicine. Currently serving as
Nordic Naturals’ Research Advisor, he facilitates the numerous ongoing human
clinical trials using Nordic Natural products, and is developing research-based
educational materials for professionals and consumers. Dr. MacKay also
maintains a part-time practice, lectures internationally, and is devoted to
research and advocacy. Founder of Makai Naturopathic Center in Dover, NH,
Dr. MacKay has worked as a medical consultant for the nutrition industry
for the past eight years, and served as a medical editor for the Alternative
Medicine Review. An expert in nutritional biochemistry and member of the
American Oil Chemists’ Society, Dr. MacKay specializes in the impact of fatty
acids on human health and disease. He is featured regularly in the media, has
written a book on natural treatments for Hepatitis, and has several scientific
articles published in peer review medical journals.

Anthony Wasson
Executive Vice President - Sales & Marketing, Douglas Laboratories
Anthony Wasson, Executive Vice President Sales & Marketing for Douglas Laboratories
oversees field sales and all corporate marketing activities since 2003. Mr. Wasson holds
an Associates Degree in Engineering and a Bachelor of Science Degree in Business
Administration from the Pennsylvania State University and has been a Sales and
Marketing Professional for the past 30 years.
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