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Kyle Bliffert
EVP of Sales & Marketing for Pure Encapsulations 
Currently the EVP of Sales & Marketing for Pure Encapsulations Inc. Kyle has over 15 years experience in the nutritional supplement arena as a sales professional. Kyle’s has extensive experience in sales, sales management, marketing, business planning, and operations management. Before joining Pure Encapsulations Inc., Kyle held the National Sales Manager position for Professional and International Markets with Nordic Naturals. Prior to this, Kyle was Director of Sales & Marketing and minority partner with Metabolic Maintenance Products, a supplement manufacturing company focused on the physician-exclusive marketplace.
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J. Alexander Bralley, PhD
Chief Executive Officer, Metametrix Clinical Laboratory
 Dr. Bralley received his doctorate in Medical Sciences from the University of Florida College of Medicine in 1980. As founder of Metametrix (1984), he has been instrumental in developing nutritional/metabolic analyses and application guidelines for 20 years. He is a member of several professional organizations for nutrition and laboratory science and sits on the editorial review boards for Alternative Medicine Review and Integrative Medicine - A Clinician's Journal. In conjunction with Dr. Richard Lord he wrote the landmark book, Laboratory Evaluations in Molecular Medicine now in its second edition as Laboratory Evaluations for Integrative and Functional Medicine. With many publications and presentations relating to Integrative and Functional Medicine, he is a sought after lecturer. He has served on the executive board for the Clinical Nutrition Certification Board and on the certification exam review board for International and American Association for Clinical Nutrition. He is also a clinical laboratory director licensed by state and federal laboratory agencies.
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John R. Carlson
President, Carlson Laboratories
 John Carlson, President of Carlson Laboratories, received his Bachelor of Science in Civil Engineering from the Illinois Institute of Technology in 1956. He is a registered Professional Engineer in the State of Illinois. Dedicated to the natural supplement industry, he has been an active member of many industry organizations, including the American Academy of Anti-Aging Medicine, National Nutritional Food Association, National Institute of Nutritional Education, Mid American Health Organization and a founding member of “Citizens for Health”. The industry has recognized his service on many occassions, and he is the recipient of the National Nutritional Food Association’s Crusader Award in 2001 and received the first Board of Directors Award in 1985 from the National Institute of Nutritional Education.
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Susan F. Carlson
Vice President, Carlson Laboratories
 Susan Carlson, Vice President of Carlson Laboratories, is a Registered Pharmacist in the State of Illinois and a licensed Nutritional Counselor in the State of Florida. She received her Bachelor of Science from Purdue University in 1962. She has been actively involved in serving the natural supplement industry, serving on the Board of Directors for the Mid American Health Organization and was the recipient of the National Nutritional Food Association’s Crusader Award in 2001 honoring her service and commitment.
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Ted Hull
President and CEO, Genova Diagnostics
 Ted Hull is the president and chief executive officer of Genova Diagnostics. For over 20 years, Genova Diagnostics has been a leader in applying laboratory science to the diagnosis and treatment of chronic illness and in promoting wellness and optimal health. Genova Diagnostics has been an innovator in test panel and report design, and in using educational marketing to build its brand and business. Mr. Hull has 15 years of experience in the clinical laboratory industry, including seven years with Quest Diagnostics and Nichols Institute. He has held a variety of leadership positions in finance, operations and business development and is a graduate of The Wharton School of the University of Pennsylvania.
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Anthony Wasson
Executive Vice President - Sales & Marketing, Douglas Laboratories
 Anthony Wasson, Executive Vice President Sales & Marketing for Douglas Laboratories oversees field sales and all corporate marketing activities since 2003. Mr. Wasson holds an Associates Degree in Engineering and a Bachelor of Science Degree in Business Administration from the Pennsylvania State University and has been a Sales and Marketing Professional for the past 30 years.
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