John Weeks’ September 2012 Integrator Round-up on Media & Publications

Alschuler-Gazella team link for Five to Thrive, daily internet radio show on integrative cancer care

Naturopathic oncologist and cancer survivor Lise Alschuler, ND, FABNO and long-time natural health publisher Karolyn Gazella are producing a nightly, internet-based show on “health promotion in the face of cancer,” according to notes in a recently weekly update from the two. A September 2012 show list includes: past Integrator contributor Bill Benda, MD on pet therapy; Vancouver, Canada-based Gaetano Morello, ND on “gentle detoxification;” and University of Florida professor Heather Hausenblas, PhD, on the “healing benefits of polyphenols and antioxidants, with a special focus on cocoa and resveratrol.” Then Alschuler and Gazella close the week, as they do every week, with a Friday “Research Review Day.” The show airs on 8 ET, 5 PT on They launched the show after publication of a prior collaboration, Five to Thrive: Your Cutting Edge Cancer Prevention Plan

Comment: Alschuler is one of the most compelling of integrative medicine speakers, Gazella among the most veteran of natural health publishers. Their collaboration, since the influential and widely-respected Definitive Guide to Cancer: An Integrative Approach to Prevention, Treatment and Healing has been remarkably influential. Their collaboration also indirectly includes the Natural Medicine Journal, the official journal of the American Association of Naturopathic Physicians’ (AANP), a Gazella-led publication launched when Alschuler was in AANP’s executive leadership.


Doctored (formerly Medical, Inc.) to premier in New York City, features Wilk case, integration

Dan Redwood, DC, the writer of Health Insights Today and a professor at Cleveland Chiropractic College is among those interviewed for a new documentary produced by Jeff Hays on the medical industrial complex. The documentary is entitled “Doctored: Exposing the Medical Monopoly.” The premier will be in New York City September 21, 2012. According to the movie’s website, the story will present stories of patients and practitioners “against the backdrop of Big Money medicine.” They write: “From failed back surgery nightmares, to cancer, to GMO foods, autism, the vaccine debate and the tragedy of trading health for dollars, the whole system has been ‘doctored’. Doctored shines a bright light down previously darkened ally ways of big money medicine.” The documentary begins with the door-opening anti-trust legal battle from the 1980s, Wilk vs. the AMA and, according to the makers, “ends with both a hopeful message of great advances in integration and a dire warning of letting Big Money own our health.” The movie’s release is being supported by numerous individual chiropractors. Says Redwood: “This is the first documentary on this topic that has the capability of going mainstream.”


Medical Coding & Billing site publishes perspective on top 10 cities for “alternative medicine”

A perspective on the cities in the U.S. that are best for “alternative medicine” was published as “10 Cities with the Best Alternative Medicine.” Those selected are, in order: San Francisco, Denver, Seattle, Phoenix, Chicago, New York, San Diego, Los Angeles, Fort Lauderdale and Baltimore. Brief paragraphs offer the rationale for each. 

Comment: My home town, Seattle, made the list, rightfully, given the most expansive insurance coverage in the country, though the authors do not mention this. They focus instead on yoga and cannabis. Obvious oversights are Portland, Oregon, Twin Cities, Minnesota, and Ashville, North Carolina. The former is the only city in  the country with accredited schools of chiropractic medicine, acupuncture and Oriental medicine, naturopathic medicine and massage therapy plus a medical center that has a significant integrative medicine initiative. Big miss, that. On the what!! side, Chicago? I thought Chicago’s version of alternative medicine was to order only one helping of prime rib. (Apologies to friends at National University of Health Sciences in nearby Lombard, Illinois, who however will confirm the limits to access to alternatives in a state where medical politics are still dominated by the AMA.) On a factual note, Phoenix seems to have made it principally because of it describes as home to the Arizona Center for Integrative Medicine. However, that would be Tucson. (Thanks to the August newsletter of the Wake Forest Baptist Medical Center for Integrative Medicine for the link to the article.) 


Modern Heathcare Professional stakes out new business model in integrative publishing arena

Long-time integrative medicine media executive Rob Lutz has a new product. Modern Healthcare Professional. The new resource is presented as an online service “designed for medical professionals interested in researching and applying evidence-based integrative treatment options in their practice.” The publication has content partnerships with Innovision Communications (for which I write a column in Integrative Medicine: A Clinician’s Journal) and Holistic Primary Care, among others. Lutz has held senior positions at Innovision Health, Penton Media, Integrative Medicine Communications and Virgo Publishing.

Comment: The name of the publication moves dangerously close to that of a leading, mainstream publication, Modern Healthcare. That was certainly conscious and an intentional placement of integrative medicine in the heart of the mainstream, clearly a part of the play.


Joseph Pizzorno, ND’s publications update: new editions of influential texts, plus Clinical Pathophysiology

I received an update on new publications from Joe Pizzorno, ND, current CEO of Salugenesis, founding president of Bastyr University and influential and widely-read pioneering author on scientific natural medicine. Via his nearly 30-year collaboration with Michael Murray, ND, Pizzorno rolled out the 3rd edition of the Encyclopedia of Natural Medicine in July 2012. The book has sold over 1-million copies and has been published in 6 languages. The original Textbook of Natural Medicine, launched in 1985 (which later birthed the more consumer focused Encyclopedia) will have its 4th edition published this month. That volume has hit a 60,000 count worldwide. In October 2012, Pizzorno will see published Clinical Pathophysiology. He writes: “I am really excited by my newest book and hope it becomes a core textbook for all natural/integrative/functional medicine educational programs. You may recall my book Total Wellness. This is Total Wellness on steroids for doctors. It fits into the space between normal physiology and pathology-the place where our medicine lives.”