Vancouver, BC Dr. Rogers’ Prize colloquium offers interactive focus on successful integrative centers, September 23, 2011 A note from the the managers of the Dr. Rogers’ Prize, North America’s most significant award for contributions in integrative care, shares details about
A note from the the managers of the Dr. Rogers’ Prize, North America’s most significant award for contributions in integrative care, shares details about the afternoon colloquium and evening event. The afternoon session will examine four successful integrative clinics (InspireHealth and Integrative Healing Arts of Vancouver, the Integrative Health Institute of Toronto and the Seekers Centre for Integrative Medicine in Ottawa. The results will be discussed in breakout groups then reported back. To open the colloquium, participants will be briefed by Integrator publisher-editor John Weeks and Steven Carter, editor of the the Journal of Orthomolecular Medicine, on the current state of integrative medicine. The discussion among clinic leaders will then be facilitated by Allen Grossman of the Harvard Business School. Grossman will also offer concluding remarks. (Notably, Inspire Health has inspired the government of British Columbia to use it as a model for cancer support in an expansion of clinics throughout the province.)
Samueli Institute CEO Wayne Jonas, MD offers the evening keynote entitled “Returning to Healing: Thoughts on the Journey Toward Wholeness.” The winner(s) of the $250,000 will then be announced. More information is at http://www.drrogersprize.org/files/colloquium.php
Comment: As the Canadian dollar begins to take wings above the US dollar, more of us south of the border might wake up: Perhaps the Canadians may have something to teach us … In this case, the teaching may be relative to successful integrative clinic models. I look forward to participating, helping with facilitating and learning. Here’s hoping more of you will journey up to connect with what promises to be a remarkable gathering. And who’s going to be honored with all that prize?
Three recent posts at the FON Therapeutics site provide guidance to integrative centers and practitioners on how to use a blog strategy to support their business. The introductory analysis from FON founder Glenn Sabin is titled, simply, Why Your Blog Strategy Is Important. He singles out blogs of well-known integrative center leaders: Mark Hyman, MD, Keith Block, Julian Whitaker, MD and Frank Lipman, MD. These he qualifies as centers “doing a pretty good job with their blogs.” Consistency and frequency are key. In Creating a Sustainable Blog Strategy for Your Integrative Center, Sabin suggests having one person manage the blog and have members of a center’s team commit to two posts of 300-650 words a month. In How to Maximize Readership of Your Blog, he argues that “content is king, but the reality is distribution is the only way to really get your work out there.” He provides strategies. FON founder Sabin’s business focus is on supporting integrative centers to stronger financial viability.
Comment: If any of you know other individuals or firms that are working and sharing as directly as Sabin in creating business models for integrative clinics, please let me know. I would be happy to report. Meantime, these from Sabin, an Integrator adviser, are a fine trio, from which this sometimes blogger could well learn.
A month-long immersion in the deluge of links when “integrative medicine” and “alternative medicine” are plugged into Google Alerts netted significant integrative medicine activity in August according to this report. Some 20 different hospital-based integrative centers were referenced. These include some centers that are relatively well known (Myrna Brind Center at Thomas Jefferson, Simms-Mann Center at UCLA) and those not well-known, such as the Wilmot Oncology Center at Rochester, NY and the integrative medicine service at Owensboro Medical Health System in Kentucky. The links included media coverage, special clinical programs and, not surprisingly, a series of fundraising events.
Comment: If you want to head to the beach to watch the tidal wave, go to Google Alerts to set up these preferences for yourself. Then watch out!