A special program at this year’s All Things Organic™ Conference & Trade Show, OTA Annual Meeting and Member Days, Expo Comida Latina, and All Asia Food, will focus on new research that suggests retailers can help solve the nation’s health care crisis by showcasing health & wellness and specialty products.

Powerful new research suggests retailers have the potential to help solve the nation’s health care crisis.  A presentation including the release of this exclusive research will be presented at the new Health and Wellness Education Program, June 16-18 in Chicago, at Lakeside Center/McCormick Place.  The Program is part of the All Things Organic™ Conference & Trade Show, OTA Annual Meeting and Member Days, Expo Comida Latina, and All Asia Food, which also feature pavilions on health & wellness and specialty products.

The session, “Retailing’s critical role in revolutionizing health care and revitalizing the economy: A blueprint for improving consumer health and wellness, transforming the health care industry, and energizing the U.S. economy through retail” will be presented by Dave Nazaruk, Senior Vice President for Retail Business Development, StayWell/MediMedia USA in collaboration with Progressive Grocer Magazine and Nielsen Business Media. The session will take place on Wednesday, June 17th at 1:30pm.

This exclusive data presentation, open to all attendees and exhibitors, will demonstrate how food and drug retailers can drive health care activity through touch points of access, frequency of interaction, pre-existing trust and loyalty relationships and the ability to deliver powerful incentives and education to motivate desired behaviors.  The material will show how unhealthy consumer behaviors can be challenged, and incentives developed, for consumers to embrace greater personal responsibility for their health and wellness.

The new Health & Wellness Education Program features three days packed with exclusive research presentations, best practices, merchandising tactics, new products, and new ideas on how and what to incorporate in store to make the health & wellness category profitable.  Produced in partnership with Progressive Grocer Magazine and The Nielsen Co., the program will feature content-rich education and industry trend analysis on the growing Health & Wellness retail market.

Visitor and media registration for the event are available at www.RegisterNowChicago.com. Working media representatives can register to attend at no charge.

Diversified Business Communications 
Diversified Business Communication provides information and market access through trade exhibitions, magazine publishing, and online resources on five continents. In addition to serving the natural products/organic market, Diversified offers more than 80 face-to-face buying and selling opportunities and conference programs. These serve a broad spectrum of markets, from food to fitness, healthcare, business management, construction, manufacturing, investments and franchising. (www.divbusiness.com).

Progressive Grocer
Progressive Grocer has been the voice of the food retail industry for over 85 years, serving top management at headquarters and top decision-makers at store level. Progressive Grocer is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. (www.progressivegrocer.com).

The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. (www.nielsen.com).

Crescendo Communications
Lisa Bell
Maria Jekic