by John Weeks, Publisher Editor of The Integrator Blog News & Reports Council for Responsible Nutrition report estimates billions saved via appropriate use of dietary supplementsThe Council for Responsible Nutrition, a major Beltway player in the wars over dietary supplements, has

by John Weeks, Publisher/Editor of The Integrator Blog News & Reports

Council for Responsible Nutrition report estimates billions saved via appropriate use of dietary supplements

The Council for Responsible Nutrition, a major Beltway player in the wars over dietary supplements, has released a new report entitled Smart Prevention—Health Care Cost Savings Resulting from the Targeted Use of Dietary Supplements. The report is subtitled “An Economic Case for Promoting Increased Intake of Key Dietary Supplements as a Means to Combat Unsustainable Cost Growth in the United States.” The organization contracted with Frost & Sullivan for the report. They focused on 4 conditions: 1) coronary heart disease (CHD) and the potential health care cost savings when using omega-3 fatty acids, three B vitamins (folic acid, B6, and B12), phytosterols, and psyllium dietary fiber; 2) diabetes-attributed CHD and the potential health care cost savings when using chromium picolinate; 3) age-related eye disease (ARED), specifically age-related macular degeneration and cataracts, and the potential health care cost savings when using lutein and zeaxanthin; and 4) osteoporosis and the potential health care cost savings when using the combination of calcium and
vitamin D or when using magnesium. Some estimates: $6.8 billion annual savings from increased use of magnesium in women over 55 with osteoporosis; $12-billion annually from Calcium and Vitamin D if routinely given to the same population; and $4.3 billion annually from affirmative use of Omega 3s. These are each reported in this summary. The full report is available here.

Comment: One day perhaps the estimate of harm from the present system, such as was estimated in the article referenced above, will include the opportunity costs – the best foregone alternatives from not deploying appropriate complementary and integrative practices – in this case supplementation.

Israelson’s UNPA and Bland’s PLM link for exploration of dietary supplement-personalized medicine opportunities

The United Natural Products Alliance (UNPA), founded by natural products regulation maven Loren Israelson, and Personalized Lifestyle Medicine (PLM), founded by Jeff Bland, PhD, are uniting to co-sponsor Personalized Medicine: Opportunities and Challenges for the Dietary Supplement Industry. The event will take place in Salt Lake City on October 25, 2013. The organizations argue that “the age of ‘personalized health’ is upon us, and it’s a game changer for the natural health, nutrition and wellness industry.” And again: “To stay relevant, the natural health products industry must move from providing a ‘shotgun’ prevention approach to one that is patient-centered, utilizes a wide range of integrated approaches and addresses specific concerns.”

Comment: The Israelson-Bland connection brings together two of the more significant influencers in the natural products industry over the past 30 years, for Israelson, and 40 years, for Bland. Notably, the Council for Responsible Nutrition study on cost savings from dietary supplements, reported above, also invokes the growing interest in personalized medicine as background for the importance of its report.