May 2012 John Weeks Round-up on Employer.

National Business Coalition on Health CEO offers 10 suggestions for integrative care players approaching the employer market

When Gerry Clum, DC, the head of the Octagon Institute at Life University, a mainly chiropractic institution, invited National Business Coalition on Health (NBCH) CEO Andy Webber to speak at Octagon’s mid-April health policy conference, he made a request. He asked Webber to lay out some tips for the chiropractors and other integrative health professionals in the room on how to best work with employers. Webber took Clum seriously and offered a Top 10 list. I asked him for his slides. Here is Webber’s list.

1.Prioritize the employer community as a critical customer.

2.Aim high with employer outreach (i.e. C-suite level).

3.Internalize and always relate your message to the employer community’s broad goals and strategies.

4.Build partnerships and integrate chiropractic services into employer/worksite based health management strategies, e.g. onsite clinics, disease management initiatives, health promotion programs.

5.Build partnerships and integrate chiropractic services into emerging population health delivery models, particularly ACOs and patient-centered medical homes (e.g. Community Health Teams as specified in Section 3502 of ACA legislation).

6.Help design and support new provider payment models, e.g. bundled and global payments, shared risk.

7.Help design and support value based benefit design models, e.g. lowering co-pays for high value services, provider steerage.

8.Understand that employers, as their customers, can influence health plan strategies in value-based products.

9.Demonstrate chiropractic’s value by more published data and research (i.e. Choundhry and Milstein study). Include productivity metrics in impact analyses – this will significantly boost potential ROI.

10. Always work with an employer-led health coalition if one exists and supports community-based health/health care initiatives.

Comment: A great deal here, from on high. Insert your field for chiropractic. Take it in, people. This should be required meditation material for all in integrative health who want these approaches and practices to eventually have more meaning in U.S. health care. NCCAM, if you are listening, please note #9. NBCH is the “real world” that one would hope the real world focus of the strategic plan might wish to engage.