Sharon Ufberg, DC relates more on her journey to an integrative practice, as she finds herself on the first day of her new job in a New York City center…
by Sharon Ufberg, DC
I literally walked into the office with my arms full of personal items to make the space my own when the telephone rang. The public affairs professional was calling to inform me that a news reporter from Channel 5 television was interested in coming over to interview me that day. They were interested in doing a story on asthma and children and heard that chiropractors sometimes treated kids with this condition. No sooner had I put the phone down than it rang again. This time is was the reporter asking, “Did I have any children in my practice that I was currently treating that suffered from asthma? Would this child be able to come in that day and be part of the filming of the story?”
Of course I was enthusiastic and willing to do the shoot but thought that I should at least spend one day acclimating to my new workspace! I successfully convinced the reporter to defer the interview for one day so that I could familiarize myself with my new office and find an available patient who had asthma, was a minor and willing to be interviewed for television. Fortunately, I treated an athletic, asthmatic teen in my ongoing practice throughout the year and she was willing to do the news piece with me. The shoot ran smoothly; the patient was interviewed separately about her experience and then we were filmed simulating an actual chiropractic visit. I was interviewed all about chiropractic care as an option for children and then specifically about asthma.
The news story ran several times the following week and showed the value of using an integrative approach to treating children and teens with asthma. It was my first public appearance representing a new model of patient care and illustrated to me the exciting turn that has occurred in the recent past; it is no longer necessary for a patient to choose between a standard medical treatment and an alternative or complementary one. At an integrative center, the patient may be directed towards a number of options for their healthcare. For this reason, my practice has shifted at the integrative center: instead of treating 99 percent neuromusculoskeletal conditions in my former stand alone practice, I am now seeing patients with a variety of symptoms and conditions. Though the majority of cases still referred to me comprise neck and back pain and headaches, I also have an opportunity to co-treat a variety of other conditions such as fullness in the ear, loss of hearing, dizziness, TMJ dysfunction, asthma, Parkinson’s related symptomology, IBS, and hiatal hernia, to name a few. I no longer have to refer away cases that will benefit from another specialty intervention. Instead I can assist the patient in managing their options and still provide my piece on their path to wellness.
Next month…some classic cases.
Read more articles by this author: The Journey to an Integrative Practice