Johns Weeks’ Integrative Medicine, Complementary Alternative Medicine and Health Round-up #54: April 2012 on Media


Can community hospitals learn integration from the military?

The column in the American Hospital Association’s Hospitals and Health Networks magazine by Samueli Institute’s knowledge leader Sita Ananth, MPA and Leila Kozak is entitled “Complementary and alternative medicine within the VA system.” The subtitle states: “Community hospitals can learn from the success of efforts to integrate CAM into veteran services.” The article notes that a 2011 survey found that 89% of VA facilities offer some kind of complementary and alternative medicine. This is more than double the 42% in community hospitals found in a 2010 survey. Chiropractic has already been “re-classified as mainstream practice.” According to the authors, the other area of significant use of complementary care in the military is mind-body treatment, for an array of disorders. Samueli Institute is the nation’s leader in partnering with the military on integrative strategies.  

Comment: Growing up in what used to be called “Boeing country” (Seattle), we always heard plenty about the transfer of high technology from military and space programs to civilian use. So forgive me if technology transfer from the military to civilian hospitals of mind-body therapies and chiropractic feels an oxymoron. Who would have thunk it? Nice piece.


Wallstreet Journal boosts massage as medicine and as stress reduction

The title of the March 13, 2012 story was “Don’t Call it Pampering: Massage Wants to Be Medicine.”  While condescending in title, the article’s review of the field and recent findings reads almost like a media brief on behalf of the profession – and not just as focused “medicine” but also in reducing stress. Included was reference to the osteoarthritis research led by Adam Perlman, MD, now director of Duke Integrative Medicine. NIH NCCAM’s deputy director Jack Killen, MD was quoted this way: “There is emerging evidence that [massage] can make contributions in treating things like pain, where conventional medicine doesn’t have all the answers.”