Certified Professional Midwives introduce Access to Certified Professional Midwives Act of 2011(HR 1054)  On March 17, 2011 the MAMA Campaign (Midwives and Mothers in Action) for homebirth oriented midwives sent notice that it is "thrilled to announce that Congresswoman Chellie

Certified Professional Midwives introduce Access to Certified Professional Midwives Act of 2011(HR 1054) 

On March 17, 2011 the MAMA Campaign (Midwives and Mothers in Action) for homebirth-oriented midwives sent notice that it is “thrilled to announce that Congresswoman Chellie Pingree (D-ME) has introduced HR 1054, the Access to Certified Professional Midwives Act of 2011 in the U.S. House of Representatives.” HR 1054 would require Medicaid coverage of Certified Professional Midwives (CPMs) who are licensed in the state in which they practice. Said Pingree: “I believe it’s important that women are able to have the birth experience they want, regardless of where they live and how much money they make. That is why it’s important that women with Medicaid coverage have the same access to high quality, safe, and cost-effective services.” Pingree’s co-sponsors are Jim McDermott, MD (D-WA) and Gwen Moore (D-WI).

Comment: The MAMA Campaign had a success its first jump into the Beltway in 2009-2010 when CPMs were included in Section 2301 of the healthcare overhaul bill as covered providers in free-standing birth centers. The group has good evidence of cost-effectiveness. Alignment of interest note: I’m a donor to the campaign due to powerful, transformative homebirth experiences in the birth of each of my children.

American Chiropractic Association priorities under PPACA 

A March 24, 2011 e-newsletter to members from the American Chiropractic Association (ACA) notes that the organization’s federal priorities relative to the Obama healthcare overhaul are “to ensure the full applicability of Section 2706 (Provider Non-Discrimination) to insurance plans (including ERISA and state exchange plans) as the primary mechanism through which doctors of chiropractic can provide services in the newly regulated environment created by PPACA.” In addition, the ACA is seeking “to ensure no language is adopted at the federal level relative to ‘essential benefits’ that would specifically exclude the services provided by, or the participation of, chiropractors.”

The AANP’s pitch: Getting out the word on naturopathic medicine 

For the small naturopathic medical profession, public relations is a particular need. With just 4000-5000 licensed NDs in the United States, and licensing in just 16 states, few members of the public know what NDs are, or how to find one. A recent membership push from the American Association of Naturopathic Physicians presented naturopathic doctors across the nation with the organization’s bragsheet for what it has accomplished in the public relations area. These extracts offer a sense of both reach, and strategy.

Action Area 

  

 
Outcomes
 

Consumers reached via web,
blog and twitter

 

350,000

Consumers searched the AANP site
to locate an ND near them

 

 300,000

Organizations in which AANP leadership
has taken a board/advisory role

 

-Coalition for Patients Rights
-National Foundation
of Women’s Legislators
-Integrative Healthcare Symposium

Congressional activity

 

Organized annual 3-day “DC-FLI”
lobby days

Media outreach

 

 -Organized cadre of ND spokespeople
-Engaged firm to help place ND
-Developed ND “rapid response team”
-Developed ND in the News resource

Comment: As a sometimes executive director involved in growing organizations, and currently presently involved as such, bragsheets are necessary communication tools in building a membership and soliciting support. The high level of consumer use of the website is particularly interesting, as are the organization choices for alliances. It has always stumped me that the organization did not join the Integrated Healthcare Policy Consortium (IHPC), which has worked successfully on many issues of value to its members. My colleague Michael Cronin, ND shares that an affirmative decision was recently made, though the IHPC website does not yet show it.